
About Founder
Hii there! I am Sidharth Pillai.
I was around 6yrs old,
When I saw my life’s first theatre drama at a temple in Kottayam, Kerala produced by my Uncle who owned a theatre drama company back then. He would often travel across Kerala with his team of 25+ artists, musicians, writers, and others. He produced some of the most impeccable theatre dramas of those times which were performed in over 200+ stages across Kerala. I was fortunate to be born into a family where I was surrounded by actors, singers, writers, directors, and other creatively genius people since childhood.
Many years down the lane,
I was appointed as the Cultural Secretary at SIES College of ASC, Mumbai during my 2nd Year of BCom. Our college was at the epicentre of Mumbai & was a true example of multi-lingual & multi-cultural students studying under one roof. Though unexpectedly, the next two years were filled with organising cultural events and helping talented students perform at inter-collegial festivals. Being the College Representative for SIES College at Mumbai University Festival and Chairperson for Visions Intercollegiate Student Festival, gave me more valuable and enriching experiences. I got to meet some of the most wonderful students in my life during those 3yrs of college. It helped me understand what it means to lead a team and how building something great begins from building a great team. I also worked as a part-time cinematographer and editor on the side for pocket money.
Two years further down the lane,
I joined ‘NOFILTR’ - an influencer incubation company based out of Mumbai and started working with content creators from Youtube, Instagram & TikTok. Before NOFILTR, I understood what creativity was and how content creates value in form of entertainment but never thought about the monetization side of the entertainment value created. During my 2yrs, I got the chance to figure out the monetization side of various creative ventures that introduced me to Influencer Marketing. I worked with approximately 86+ top-tier creators and 18+ brands creating sponsored content that were viewed by millions of viewers & fans across India. I also got to work alongside creators, helping them build their Personal Brands and Intellectual Digital Properties.
In January 2021,
I decided to go independent and started out with my own venture ‘ORYGN.’ with the sole purpose to help more passion driven content creators achieve their monetization needs. What started out with 1 collaboration a month became 15 collaborations a month; empowering and working with 50+ content creators across India helping them monetize their storytelling skills & social media reach. Later, I took a break and went out to travel & discover myself. During which, I discovered my own passion for Acting, Writing & Filmmaking. Currently, I am trying to merge all my knowledge, skillsets, network & ambitions to build ORYGN. into a meaningful & a purposeful Hybrid Media Company.